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PDG and Novo Nordisk win Sales & Marketing Gold

December 20, 2011

Brandon Hall Group recently bestowed their prestigious Gold Excellence Award in Sales and Marketing on Performance Development Group and Novo Nordisk for their partnership in creating the Diabetes Sales Academy (DSA).  DSA was recognized as Best Program for Sales Training and Performance. 

Novo Nordisk is a global healthcare company, with 29,300 employees in 76 countries, with products marketed in 170 countries.  While Novo Nordisk provides therapies for many conditions, it is perhaps the world leader in providing effective therapies for Diabetes. Novo Nordisk’s vision was for the Diabetes Sales Academy (DSA)to be the catalyst for transforming their sales force into one that physicians recognize as the industry’s most effective and trusted in diabetes care.

In order to accomplish that, Novo Nordisk partnered with PDG to:

  • Complete a detailed analysis, involving many levels of organizational stakeholders
  • Uncover the knowledge gaps that needed to be closed in order to get the sales force to the “next level.”
  • Identify the importance of clinical comprehension and how to discuss with health care professionals
  • Engage sales managers as drivers of content and coaches
  • Create a blended curriculum that engaged the sales force
  • Put together an effective Change Management and Communication plan to truly change the way the sales force was trained

According to PDG Managing Partner David Manning, “PDG is proud of our partnership with Novo Nordisk. Our goal is not just to provide training solutions, but to drive our clients’ business success.  We think we really made a difference with DSA.  We’re excited by this award, but the most important metric is our client’s success.”

About Performance Development Group

PDG is a global leader in providing workforce  transformation solutions which build value for our clients by aligning  workforce performance with corporate strategy.   We work with you to create the strategy, develop the solutions and provide  a scalable implementation capability to drive bottom line results through  improved workforce performance.

Privately held since 2002 and headquartered in Malvern, PA. PDG offers a comprehensive suite of products and services that support the  entire workforce transformation lifecycle.

About Brandon Hall Group

With more than 10,000 clients globally and 20 years of delivering world class solutions, Brandon Hall Group is the preeminent research and analyst organization focused on developing research driven solutions to drive organizational performance for emerging and large organizations. Through the recent merger of Brandon Hall Research and AC Growth, Brandon Hall Group has an extensive repository of thought leadership, research, data and expertise in Talent Management, Learning & Development, Sales, Marketing and Executive Management.

At the core is a Membership Program that combines research, benchmarking and unlimited access to data and analysts. The Membership Program offers insights and best practices to enable executives to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient.

How the Strip of the Month was “Conceived”

August 24, 2011

PDG partnered with a healthcare management company to assist Obstetric RN’s in their ability to read fetal monitoring strips. Prior to collaborating with PDG, the company was providing the fetal strip training in a paper based format accompanied by a set of questions. The company was looking  for a more engaging solution using the latest technology and turned to PDG to produce the course.

The solution that PDG devised was twelve 15-minute e-learning course modules that would be placed on the company’s learning management system (LMS) on a monthly basis. Each 15-minute module provides the nurse with the patient’s background information, assessment of the patient’s fetal strip and a set of 10 questions from various sample categories. Examples of questions include: What baseline trend(s) did the strip present? What is the physical cause of this trend? What goal would help correct the problem? What action will correct the problem? Feedback appears immediately after the learner answers each question.

By contextualizing the assessment (giving it a storyline and a series of characters – support staff and mothers), the nurses can practice reading strips of lifelike patients.   The intent is for this to lead to a more effective assessment and skill building activity, with feedback linked to the actions the nurse choses to take/not take in each case, delivering just-in-time feedback to keep their skills current back on the job. PDG’s team consisted of a course designer, project manager, instructional designer, an art director, two graphic designers and a developer; as well as a registered nurse to write the content documents based on specific patient profiles, and a medical writer to review and reference each content document for the company.  To date, three of the 12 modules have been rolled out to the client.

PDG continues to work with all its clients to create strategies, develop solutions and provide scalable implementation capabilities that drive bottom line results and improve workforce performance. 

PDG Working with Major Pharmaceutical on Transforming its Workforce!

August 11, 2011

In late 2010, PDG partnered with a major pharmaceutical company’s manufacturing division to assist them in achieving an ambitious goal: to become #1 in providing their type of products to the world. In order to meet this objective, the organization embarked on a transformation to become a learning and high performance institution. As Jack Welch put it: “An organization’s ability to learn & translate that learning into action rapidly is the ultimate competitive advantage.” PDG leveraged its Strategy Consulting, Training Development and Learning BPO to meet these needs.

The first step was to conduct an analysis to uncover what the knowledge gaps were in the organization that was preventing them from increasing performance. PDG’s Strategy Consultants did countless interviews, focus groups and site visits, and heard hundreds of points of view from the shop floor to the director level.  They uncovered leadership and process knowledge gaps — people didn’t see or understand the big picture – more importantly, they didn’t understand their role in that picture. PDG’s
Creative Solutions team designed courses that provide the learner with the greatest impact – the ability to see the whole picture and move from “how I” to “how we” manufacture product.

In addition to teaching new knowledge and skills, the courses were also meant to ensure that people were connecting and communicating—laughing together and learning together in the classroom. However, knowing that training alone will not change culture; the PDG strategy team put together a set of plans that ensure behavior changes. The first is to ensure employees and leadership know what is expected of them, the second is of course to teach them, the third is to ensure coaching and “pull through” of knowledge happens on the job, and the fourth is to ensure that the “right” behavior is rewarded.

Now, in the rollout stage, PDG’s Managed Services group is overseeing the implementation of nearly 20 courses with over 1,000 sessions that will eventually involve learners from all around the globe.  PDG is providing onsite project management and administrative support from scheduling the sessions, hiring and training the facilitators, preparing all course materials and overseeing the sessions.  A PDG team member is always onsite, whether it is 12 noon or 12 midnight, to ensure that an effective instructing and learning environment has been created for the facilitator and the learner respectively.

This tremendous undertaking by both PDG and its partner continues to unfold.  PDG’s Strategy Consulting, Training Development and Learning BPO has assembled a tremendous team with some of the best minds in the business to guarantee that it is done right to achieve business objectives.

PDG continues to work with all its clients to create strategies, develop solutions and provide scalable implementation capabilities that drive bottom line results and improve workforce performance. 

PDG to Present at Philadelphia’s ASTD

July 11, 2011

PDG’s Doug Gnutti and Paula Jayne White will present 10 Consultative Skills That Drive Better Training at this coming Wednesday’s ASTD Chapter meeting at the DoubleTree Hotel in Plymouth Meeting, PA (July 13 @ 5:30 pm). The session was designed by Doug and Paula Jayne to review the skills that make effective consultants, and provide clients with what they want and, more importantly, with what they need.

Training and development professionals are tasked with responding to clients’ needs and objectives; but being responsive is only one part of the solution. When you develop strong business acumen, you develop the skills to build client-partner relationships that lead to insightful recommendations and successful and effective programs.

If you would like to attend this session, or would like more information about the program, please click here to be directed to the ASTD Philadelphia Chapter homepage.

PDG to present @ mLearnCon in San Jose

June 16, 2011

PDG Strategy and Innovation’s dynamic duo of Rich Mesch and Reni Gorman will present at this year’s mLearnCon in San Jose, CA on Tuesday, June 21.  The conference boasts over 80 sessions that explore all aspects of mobile learning – from management strategies and best practices to content and design.

Rich and Reni’s session, mLearning Is So Ten Minutes Ago. Mobile Performance Is Now!, will address how organizations can turn mobile learning into mobile performance support.  People use their mobile devices every day to learn things; they just don’t call it training.  Session participants will discover that to maximize mobile performance, you need to design differently, do needs analysis differently, and consider the applicability, not just the brevity, of mobile applications.

As Rich points out, “We need to look at not what we can teach people on a mobile device, but rather how we can use mobile devices to provide information to help them perform better.”  Check out their session at mLearnCon.

7 of the Top 10 Pharmaceutical Companies use PDG

June 10, 2011

Did you know that seven of the top 10 pharmaceutical companies are clients of PDG, and of those, six are in the top seven?* In other words, 70% of the top 10 pharmaceutical companies trust PDG.

PDG has a well-established reputation for delivering the highest quality corporate learning products and services. It should come as no surprise that the pharmaceutical industry, with the regulations and responsibilities it has to the federal government and consumers, would turn to such a steady and trustworthy partner.

PDG has provided a vertical service to the Life Sciences industry since its founding. As PDG’s client base has grown, so has the breadth and scope of our training services for the pharmaceutical industry. PDG serves clients across all sectors, but we have particular expertise and experience in meeting the complex requirements of regulated organizations in the life sciences and financial services sectors. We have maintained those partnerships over the years, and grown our client base, because of the consistent quality of our work.

PDG is a global leader in providing training services that build value for our clients by working with them to create the strategy, develop the solutions and provide a scalable implementation capability to drive bottom line results through improved workforce performance.





*Source: Contract Pharma’s 2010 Top 20 Pharmaceutical Companies Report